varria | Press Kit

Women's contemporary brand providing premium apparel at affordable prices with inclusive sizing.

 

 

In today’s fast-paced fashion industry, many apparel brands prioritize hitting trends quickly over producing high-quality garments. This emphasis often leads to the creation of cheap, poor-quality clothing that sacrifices durability and craftsmanship for short-term profitability. Instead of investing in materials and skilled labor, these brands opt for mass production and cost-cutting measures, ultimately resulting in garments that lack longevity and satisfaction for consumers. As a result, the market becomes flooded with disposable fashion, perpetuating a cycle of overconsumption and environmental impact.

 

At varria, the customers and the quality of product is always top priority. Every piece is thoughtfully designed to ensure longevity and timeless appeal. How it can be worn and why, is what drives each piece into fruition. Taking a no fuss approach, varria first launched their Core Collection which consists of elevated essentials that provide good quality, core staples for your closet in foundational colors of black and white.

Designed in the USA and manufactured through a global network of trusted partners committed to ethical production practices, varria ensures factories provide fair treatment of workers and maintain suitable working conditions which are fundamental principles upheld across our manufacturing process. Quality is our top priority, and we work closely with our international factories to guarantee that our products meet the highest standards.

varria is dedicated to offering high-quality, premium apparel featuring inclusive sizing (XS-3X) at competitive prices.

 

About The Founder

 

 

 With over 15 years of industry experience, Alexandra Echevarria launched varria, a contemporary women’s label, drawing from her extensive design background. Graduating from the Los Angeles Fashion Institute of Design and Merchandising, Alexandra honed her skills in product development and design while working at prominent brands such as BCBGMAXAZRIA.

Her journey began as an Assistant Production Patternmaker at BCBG, where she transitioned to the Runway design team through hard work and dedication. This experience instilled in her a keen attention to detail and a deep understanding of garment fit - skills she continues to rely on today.

 

 

Starting varria wasn’t without challenges. Balancing full-time work with her dream, Alexandra devoted nights and weekends to sketching, building tech packs, and perfecting garment specs at her kitchen table. With support from her husband and friends - who all played a pivotal role in photography and content creation - she overcame those hurdles and was able to launch her brand in 2023.

 

Alexandra’s personal style, a blend of edge and rebellion, influences varria’s aesthetic—centered on black and white with elements of grunge and luxurious simplicity. Her vision for varria emphasizes two key goals: crafting an edgy, elevated collection that mirrors her own style, and prioritizing quality and size inclusivity in every design with sizes ranging from XS-3X.

 

 

In today’s fast-paced fashion industry, varria stands apart by rejecting fleeting trends in favor of timeless, well-crafted pieces. Each garment is meticulously designed for longevity and versatility, forming the foundation of varria’s core collection—a range of elevated essentials in core colors.

 

Looking ahead, Alexandra is committed to expanding varria into a comprehensive women’s fashion line, driven by her passion for design and dedication to quality.

  

 

 

Assets and Information for the Media

 

General Information:

Brand Name: varria

Website: www.varracollection.com

 

Usage Guidelines: For media mentions, articles or anywhere the brand name would be printed, please use the above brand name to accurately represent the brand identity. Brand name should be showcased in all lowercase letters.

Access to Logo and Brand Photography:

Dropbox

 

Social Media:

Instagram

Facebook

 

Contact Information:

Email: alexandra.echevarria@varriacollection.com

Phone: 541.740.2036