Our Story

With over 15 years of industry experience, Alexandra Echevarria launched varria, a contemporary women’s label, drawing from her extensive design background. Graduating from the Los Angeles Fashion Institute of Design and Merchandising, Alexandra honed her skills in product development and design while working at prominent brands such as BCBGMAXAZRIA.

Her journey began as an Assistant Production Patternmaker at BCBG, where she transitioned to the Runway design team through hard work and dedication. This experience instilled in her a keen attention to detail and a deep understanding of garment fit - skills she continues to rely on today.

Starting varria wasn’t without challenges. Balancing full-time work with her dream, Alexandra devoted nights and weekends to sketching, building tech packs, and perfecting garment specs at her kitchen table. With support from her husband and friends - who all played a pivotal role in photography and content creation - she overcame those hurdles and was able to launch her brand in 2023.

Alexandra’s personal style, a blend of edge and rebellion, influences varria’s aesthetic—centered on black and white with elements of grunge and luxurious simplicity. Her vision for varria emphasizes two key goals: crafting an edgy, elevated collection that mirrors her own style, and prioritizing quality and size inclusivity (XS-3X) in every design.